Critical Incident Management

Why Bother?

We live in a world which is not just hungry for news but is swayed politically and financially by image and presentation. Media advertising can improve business, it can sell brands, it can fill stores – the wrong word in a news report can cause irreversible damage. Public sector bodies and commercial and corporate interests have been damaged by poor media reporting.

Saying ‘NO’ to the media is yesterday’s technology!

Confrontation with the media is yesterday’s technology – engagement and control are the key components for today’s media management.

• We will teach you media management skills

• We will make you comfortable and confident in media handling

• We will give you safe, secure and POSITIVE corporate representation at all times

When a major incident happens, we will show you how to respond to the media. We will bring you media awareness. We will give you an understanding of what the media wants and the reasoning behind their demands.

YOU WILL BE PREPARED

The media no longer accepts the words: ‘No Comment’.

YOU MUST BE PREPARED

From the first milli-second of a major incident to it its conclusion, we will help you understand the development of a solid and positive media relationship.

We will teach you to communicate simply and efficiently.

We will teach you how to deal with the media pack and its demands

We will take you through the first minutes and hours of a major incident

YOU WILL BE PREPARED

From news conferences, media statements and one-on-one interviews, we will enhance your skills and confidence with the written and broadcast media.

WE WILL TEACH YOU TO SURVIVE